What Does a Demand Generation Manager Do? (And How to Become One)
ConversionXL
MAY 27, 2022
Marketing teams capitalize on this fact with lead generation campaigns. More than half allocate most of their budget to securing leads. The problem with lead generation is that, as Brian Gleeson notes , “we’ve mislabeled user actions like forms-fills as ‘leads.’”. And they put a lot of stock in them.
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