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5 Biggest Small Business Marketing Challenges (and How To Overcome Them)

crowdSPRING Blog

If your business is struggling to find leads, know that you’re not alone. According to survey data from small business network Alignable , a shortage of leads is the biggest marketing challenge for small businesses. Lead generation is the name of the game. One of these elements is the coveted lead generation!

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Depending on which channels you use in your marketing, this might include: Newsletters; Blog posts; Company social media channels; Personal social media accounts ; Influencers; Company and industry podcasts; YouTube; Paid ads (Google and social media); Messaging apps; Syndication platforms. How to create a marketing playbook.

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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

Marketing teams capitalize on this fact with lead generation campaigns. More than half allocate most of their budget to securing leads. The problem with lead generation is that, as Brian Gleeson notes , “we’ve mislabeled user actions like forms-fills as ‘leads.’”. And they put a lot of stock in them.

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Content Marketing for Brand Engagement and Demand Generation

Duct Tape Marketing

2) Demand generation. Improve SEO and Traffic. Generate Leads. Nurture Leads. They use content marketing throughout the process, starting with lead generation, moving to lead nurturing, and then creating content touch points to generate demand. Improve brand perception.

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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. Hubspot’s free ideas generator helps people come up with new blog content. Educates; 2. Empowers; 3.

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