Sat.Apr 18, 2015

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How To Advertise To Humans

YoungUpstarts

'If aliens were to visit the Earth to understand human culture, they would likely be very confused by our advertising efforts. After surfing the web for a few weeks, they might wonder to whom all those ads were targeted. Clearly, it couldn’t be the humans. That is because even aliens could tell right away that almost everything advertisers do is the exact opposite of what humans would positively respond to.

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Weekend Favs April Eighteen

Duct Tape Marketing

'Weekend Favs April Eighteen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.

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Motivational Clips for Entrepreneurs: “There’s Something In You That Is Great”

Scott Edward Walker

'“People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.” – Zig Ziglar. Welcome to our series “Motivational Clips for Entrepreneurs.” Each week, we share a favorite video clip to inspire and motivate entrepreneurs. Why? Because we know how tough it is being an entrepreneur; and whether you’re launching your venture, iterating on your business model or raising funds, you need a little juice to help you push the ball forward.

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7 Ways To Prepare For A Growing Global Opportunity

Startup Professionals Musings

'New entrepreneurs who want to survive, and optimize the growth of their startups, need to think globally, and act locally, from day one. This approach, popularly known as glocalization , means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designe

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in