Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI).

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The Next Web

AUGUST 6, 2016

It started with snacks. When Simon Dunlop and Victor Frumkin met in their mutual adoptive hometown of Moscow nearly 20 years ago, they hit it off well enough to go into business together. The Soviet Union had collapsed, yielding a vacuum in which every consumer product could be updated or reimagined; with communist politics phased out, private enterprise had come to Russia for the first time in the country’s contemporary history.

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Russia Web Product Entrepreneur 72

YFS Magazine

AUGUST 6, 2016

There are no half-truths, only whole lies. Yet telling only a fraction of the truth is extremely prevalent in the business world.

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Developer Leadership 61

Duct Tape Marketing

AUGUST 6, 2016

Weekend Favs August Six written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from online source or one that I took out there on the road.

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Analytics Hosting Video Design 34

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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