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Should Your Small Business Engage In Newsjacking?

YoungUpstarts

By Jeremy Goldman, author of “ Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media “ To newsjack or not to newsjack? Small businesses looking for examples of big brands behaving badly can look past Hurricane Sandy to see other newsjacking controversies.

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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

I believe that every human with time to spare, and a connection to the web, should be on social media. Companies small and big? Do the big gigantic numbers imply that your business should use these social media channels? Businesses were told: "The numbers are HUGE! The benefits are numerous.