Employee Hiring Operations Product Name 
Steve Blank
MARCH 15, 2017
But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. It wasn’t that I had somehow inherited dumb employees. But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. This is a big idea.
Startup Professionals Musings
JANUARY 7, 2014
It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. Be quick to hire and slow to fire. Only hire people who like you or think like you.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
APRIL 10, 2011
I counseled the department manager against hiring since she would be subject to personal challenges in selling to our partners in Latin countries. Thus, hiring decisions should be made carefully, after fully understanding local practices. Watch your product naming. Eventually I relented and she joined the group.
Startup Professionals Musings
NOVEMBER 28, 2012
It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. Quick to hire and slow to fire. Only hire people who like you or think like you.
Steve Blank
APRIL 9, 2009
Department Mission Statements – What am I Supposed to Do Today It wasn’t that we somehow had inherited dumb employees. But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. We hired union laborers to do that. The same was true for the Product Marketing group.
Gust
DECEMBER 29, 2013
It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. Be quick to hire and slow to fire. Only hire people who like you or think like you.
Startup Professionals Musings
MARCH 13, 2010
I counseled the department manager against hiring since she would be subject to personal challenges in selling to our partners in Latin countries. Thus, hiring decisions should be made carefully, after fully understanding local practices. Watch your product naming. Eventually I relented and she joined the group.
Expert insights. Personalized for you.
328 
Let's personalize your content