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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. .&# I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. Context here.)

Engineer 198
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See More than 120 Speakers and Mentors at The Lean Startup Conference

Startup Lessons Learned

Another way to learn more about who’s speaking is to sort the conference program by category and find people addressing specific topics. Experienced entrepreneurs We’ve got speakers who are justifiably respected by a lot of entrepreneurs. Now he’s VP of engineering at Dropbox , where he’s seeing similar growth.

Lean 165
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You Negotiate Commodities, But You Seize Opportunities

Steve Blank

Along the way I also learned yet another way entrepreneurs see the world differently from their investors. One of the first potential advisors I reached out to was someone who 10 years earlier tried to hire me as the VP of Marketing of his new division at Sun Microsystems. Great entrepreneurs see opportunities before others do.

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Ardent 1: Supercomputers Get Personal

Steve Blank

My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend. The culture and work ethic of Convergent had earned it the title “the Marine Corps of Silicon Valley”.

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Their engineering teams didn’t have the expertise using off-the-shelf microprocessors (back then “real” computer companies designed their own instruction sets and operating systems.) They couldn’t keep up with the fast product development times that were enabled by using standard microprocessors. Their engineers hated us.

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Startup Founders: What To Do When Your Company Fires You

ReadWriteStart

But Feinleib has a valid point and many of the best entrepreneurs know it. Maybe they don’t hire fast enough or they’re too short-tempered to attract top talent. In one way or another, someone on your board has been indicating to you that it’s time to ramp it up well before the ultimate conversation ever takes place.

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Startup Founders: What To Do When Your Company Fires You

ReadWriteStart

But Feinleib has a valid point and many of the best entrepreneurs know it. Maybe they don’t hire fast enough or they’re too short-tempered to attract top talent. In one way or another, someone on your board has been indicating to you that it’s time to ramp it up well before the ultimate conversation ever takes place.