Engineer France Product Development Viral 
Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
Startup Lessons Learned
SEPTEMBER 12, 2008
vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Thoughts on scientific product development Lo, my 5 subscribers, who are you?
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Startup Lessons Learned
APRIL 14, 2009
Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.
Startup Lessons Learned
NOVEMBER 7, 2008
And if you dont know who your customer is, perhaps some customer development is in order? Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. Seems like a fairly low-cost method of gauging customer interest for a would-be product. Eric -- This is a pretty interesting idea.
Startup Lessons Learned
SEPTEMBER 15, 2008
If its part of a viral loop, its probably trying to get them to invite more friends (on average). This gets me into trouble, because it conjures up for some the idea that product development is simply a rote mechanical exercise of linear optimization. Thoughts on scientific product development Lo, my 5 subscribers, who are you?
Startup Lessons Learned
JANUARY 11, 2009
This model has not translated well to the world of social networking, because customers of social networks engage sites in a different way than customers of search engines. If you ask an expert in Facebook apps to come help build yours, youll usually hear the same advice: build your app for virality.
Startup Lessons Learned
JANUARY 27, 2009
At a high level, anything that drives virality should be free. To take your specific example about virality - why do we want to have more users sign up? Is it that they act as free advertising for our premium product? January 28, 2009 1:54 AM startupcfo said. Thanks for adding to the discussion on freemium these days.
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