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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. .&# I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. Context here.)

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How to build the right management team

Version One Ventures

There’s a lot of debate surrounding the right time to bring executive level hires into your start-up. First, your hiring/team building strategy should follow two key rules. Founders should focus their time and efforts on the areas that create the most value. 2 nd hire: VP of Finance. 5 th hire: VP Product.

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Ardent 1: Supercomputers Get Personal

Steve Blank

I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.” My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend. We were going to be guessing.

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Their engineering teams didn’t have the expertise using off-the-shelf microprocessors (back then “real” computer companies designed their own instruction sets and operating systems.) They couldn’t keep up with the fast product development times that were enabled by using standard microprocessors. Their engineers hated us.

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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

I first met Steve when he was VP of Engineering at Centerline software, a software development tools startup, and I was a junior in college. In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. Big Data meets travel…in 2000.

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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

Update: The end is near, Expensify is hiring a.NET programmer! As you might know, we’re hiring the best programmers in the world. But finding such people is more than a full time job. Indeed, I spend about half my time on it, while Lisa spends about all hers. Expensify Blog. Sunday edit : Still going!

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