Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips
Occam's Razor
JULY 1, 2008
This means we can join the two tables with simple sql and understand which online shoppers ended up making a purchase offline (and what keyword they used to arrive on your site): Boom! This is very effective for many kinds of websites, be they ecommerce or technical support or lead generation or whatever else is your quest in life. :).
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