ConversionXL

APRIL 4, 2017

This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. Search engine marketing is intent-based keyword bidding on search networks such as Google Adwords and Microsoft Bing. How to Master PPC Targeting and Choose the Right Ad Platform. Image Source.

Channel 118

Channel Marketing Viral SEO 118

Duct Tape Marketing

MAY 4, 2016

The Referral Engine – John Jantsch – Yep, I wrote a book on the subject! The PR Masterclass : How to develop a public relations strategy that works! WordStream – Service that manages PPC campaigns, but great info too. SEM Rush – Find profitable key words. How to Optimize your Social Media Posts for Search Engines.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

JUNE 6, 2007

If you have fifteen years of experience you'll still learn loads from chapters that cover holistic search analytics (internal, SEO, SEM/PPC) and Statistical Significance and Multi Channel Marketing Analytics and Advanced Conversion Rate measurement and more. Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60