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Social Customer Service Metrics: 3 Case Studies

Duct Tape Marketing

How has marketing changed thanks to social media? The burger franchise is all about social media for marketing and customer service. Online Marketing Specialist, Kenneth Westling, identifies three facets of the Five Guys social media campaign that contribute to its success: Prioritizing customer service. photo credit: Flickr.

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Raising Capital? 3 Tips for Entrepreneurs – Part 2

Scott Edward Walker

I’ve been helping entrepreneurs raise capital as a securities lawyer for 17+ years, and there are certain fundamental mistakes that I’ve seen entrepreneurs repeatedly make. Accordingly, I thought it would be helpful to share three basic tips for entrepreneurs in connection with raising capital. How is this done?