Remove Equity Remove PR Remove Product Development Remove Video
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Marketing Sweat Equity: Getting Your Startup’s First Sales—Without Spending Money on Consultants and PR

Up and Running

After all, sweat equity can make up for a trim marketing budget, but it would be hard to make up for cuts in product development and customer service without sacrificing customer experience. Current and new customers care a lot more about product or service quality, and the value of your item. Knowledge is power.

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Beware The Consultant

infochachkie.com

Instead of hearing from your long lost third-cousin, you will be inundated with an avalanche of ‘congratulatory’ emails, calls and letters from people who want to relieve you of the burden of your hard-earned equity round. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc.

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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

These are the four stages of a product we’ll be focusing on. . However, on a more granular graph, the introduction phase would be preceded by a product development stage. This stage is used to determine the viability of your product and confirm when it should go to market. Slow skimming. via Influencer Matchmaker ].

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Strategy Roundtable: Professional Investors Do Not Invest In $20 Million Markets

www.readwriteweb.com

He is willing to give up 33% of equity for this $1 million investment. I feel that it is not at all necessary to give this much equity up at this stage of the game. He should then bootstrap his product development by using the consulting fees. Through SEO and mommy blog PR, Lee can tap into this market.

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Strategy Roundtable: Professional Investors Do Not Invest In $20 Million Markets

www.readwriteweb.com

He is willing to give up 33% of equity for this $1 million investment. I feel that it is not at all necessary to give this much equity up at this stage of the game. He should then bootstrap his product development by using the consulting fees. Through SEO and mommy blog PR, Lee can tap into this market.

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The Ultimate Guide to Starting a Software Company

Up and Running

Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. It’s a particularly popular strategy in the world of product development and is used to quickly and quantitatively test a product or a product feature.

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Why diversity matters (the meritocracy business)

Startup Lessons Learned

There’s been a lot of hand-wringing about gender equity in the high-tech and entrepreneurship worlds lately. Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. This is a good thing. (I We have a lot of introspection to do. This is a good thing. (I