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Should Your Startup Give Performance-Based Warrants?

Both Sides of the Table

As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. I’ve already made clear that I think raising equity from “strategic money&# is an oxymoron. Should You Offer Them?

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Given the bank more “warrant coverage.&#. o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. To make PR big you need to find a way to “make news”. To make PR big you need to find a way to “make news”. Mark: 10% warrant coverage is like stock options.

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Will Work for Equity - Investing in Clients - Arizona Bay

www.inc.com

Will Work for Equity. Dave Graham Business Venture Capital Private Equity GlobalLogic Inc. Determined not to miss another opportunity, Graham has begun waiving fees and instead taking equity in clients he thinks have a good shot at success. Theres a huge opportunity cost in not taking equity," he says. Honorees Resources.

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How to Work with Lawyers at a Startup

Both Sides of the Table

You never got around to agreeing exact equity splits but you had many conversations about it. They usually ask for warrants (basically like a stock option) in exchange for taking a deferred fee. But as with consulting, PR, web design and even VC – it’s not just the firm it’s also the individual.

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25 Best Startup Failure Post-Mortems of All Time

www.chubbybrain.com

Don’t exacerbate the issue by needing to figure out how to deal with a large equity deadweight on your hands (investors won’t like that the #2 stakeholder is absent, even estranged, from your company). So, the best way of dealing with this issue is to take a long, long vesting period for all major sweat equity founders. Too much money.