Exit Strategy Revenue Software Development Sweat Equity 
discuss.joelonsoftware.com
NOVEMBER 1, 2010
where I can learn about how to build a sweat equity team? Rather, it is a proposal for sweat-equity investors. In particular, I want to bring on a full-time marketing person, and a full-time developer. The challenge here is to find candidate sweat equity partners who: 1. The key here is motivation.
www.virtuosimedia.com
MARCH 8, 2012
If the idea was reliant on ad revenue for profit, it quickly becomes apparent that there will be no incoming money at all. Software development is like an iceberg – 90% of it is under the surface. Your projections should provide a range of best-case/worst-case revenue scenarios over a number of years.
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