article thumbnail

[Review] Rubies In The Orchard

YoungUpstarts

Serial entrepreneur and billionaire Lynda Resnick’s book “ Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business ” provides a fascinating glimpse into the marketing strategies behind brands like POM Wonderful, FIJI Water, Teleflora and the Franklin Mint.

Ruby 159
article thumbnail

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

But this module could sit all by itself on your dashboard and both educate your senior-most executives and get them to ask all the right questions about the thing you want from attribution modeling efforts: Are you investing our marketing budget optimally in our media-mix? On the left are all your owned, earned and paid media channels.

Metrics 147
article thumbnail

Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

It was 2003 or right about then, and I was walking across the Green Street Mall in Brisbane, thinking that I was no longer interested in Magic the Gathering as a card game. Audience: What about from a social media point of view? Are you doing much in the way of social media of blog posts when you write blog posts?