Startup Professionals Musings
MAY 30, 2021
Foursquare is good example of a modern hyperlocal site, which describes itself as “50% friend-finder, 30% social city guide, 20% nightlife game.” Word-of-mouth and cheap viral marketing won’t build critical masses of users, curated content, and direct sales forces. It also shows how such a website can scale by adding new cities.
Hearpreneur
SEPTEMBER 9, 2022
Thanks to Lorie Carson, Real People Finder ! #20- Both of these startups came to market with a social media platform focused on short, viral videos that were ideal for quickly sharing on social media. Both of these platforms have effectively failed, but the idea of the viral video is alive and well in the form of TikTok.
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Startup Professionals Musings
SEPTEMBER 20, 2013
Foursquare is good example of a modern hyperlocal site, which describes itself as “50% friend-finder, 30% social city guide, 20% nightlife game.” Word-of-mouth and cheap viral marketing won’t build critical masses of users, curated content, and direct sales forces. It also shows how such a website can scale by adding new cities.
The Startup Lawyer
APRIL 20, 2010
It’s pretty easy for me to hit the DELETE key when these hit my inbox.
The Startup Lawyer
APRIL 20, 2010
It’s pretty easy for me to hit the DELETE key when these hit my inbox.
Reid Hoffman
OCTOBER 17, 2018
We decided that what was missing was a Contact Finder, a version of search that would let a LinkedIn user find potential vendors. Operating on the embarrassment principle, we launched without Contact Finder. Shortly before launch, we started worrying about whether LinkedIn would be useful without a critical mass of profiles.
Duct Tape Marketing
NOVEMBER 21, 2018
I saw what Sally Hogshead did with Fascinate and what Gallup did, and Tom Rath with Strength Finder. Literally went viral. Tell us about that. Dan Schawbel: Yeah. I always wanted to do an assessment for my book. And I was very inspired by them. I’m like, “Huh. I’d love to do it someday.” I used to do campaign.
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