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9 Things That Take a Pitch From Good to Great

Up and Running

Investors want to hear about your first customers, other investments put into the company (including your own sweat equity), key media placement, signed letters of intent (LOI) to purchase/partner, product and customer milestones , key hires, and so on. Share what your assumptions are about your business model.

article thumbnail

9 Things That Take a Pitch From Good To Great

Up and Running

Investors want to hear about your first customers, other investments put into the company (including your own sweat equity), key media placement, signed letters of intent (LOI) to purchase/partner, product and customer milestones, key hires, etc. It always surprises me how frequently this is left out of pitches.