Why the Future of Tesla May Depend on Knowing What Happened to Billy Durant
Steve Blank
APRIL 23, 2018
That year, as management tried to coordinate all the operating details across all the divisions, the company almost went bankrupt when poor planning led to excess inventory, with unsold cars piling up at dealers and the company running out of cash. Durant died managing a bowling alley in Flint, Michigan, in 1947.
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