Both Sides of the Table

APRIL 26, 2016

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC.

Metrics 150

Metrics Cost Acquisition Startup 150

Startup Lessons Learned

SEPTEMBER 22, 2008

The law of large numbers (of customers) says you cant help but make at least some money - your valuation is determined by how well you monetize the tidal wave of growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. on a scale of 1-4). on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). My Investments.

Software Review 48

Software Review SEM Marketing Las Vegas 48

Transformify

AUGUST 27, 2017

Your team is directly correlated with the valuation of your startup. It all starts with the founders. In some cases, the founders may even build the MVP themselves. Team comes first. It is your team that will save you, the entrepreneur, from a disaster. Then the hiring begins. Outsource the development of your MVP.

Hiring 64

Hiring Software Review Burn Rate Startup 64