Remove Founder Remove PR Remove Stock Options Remove Sweat Equity
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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

I recently sat down with Matt Coffin , the founder of LowerMyBills, which sold for $400 million but was very nearly a bankruptcy only a few years early, and talked “startups.&#. o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. To make PR big you need to find a way to “make news”.

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Target market advisory boards

Austin Startup

For startup founders, it’s never too early to start thinking about putting together a target market advisory board. As founders, your job includes selling product to customers, stock to investors, and opportunity to employees. As for compensation, stock options in the range of 0.1%

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Beware The Consultant

infochachkie.com

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Consultant.

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