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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Marketers can use this framework to evaluate the risks associated with different growth strategies. Think about the touchpoints at each stage of the AARRR framework.

Marketing 115
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

Growth marketing borrows a concept from the lean startup methodology. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. What are “pirate metrics?”.

Framework 102
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Lessons Learned: Don't launch

Startup Lessons Learned

Start with a five-dollar-a-day SEM campaign. Know what the success metrics are for the launch. You create an entire framework of understanding and action based on your product/idea that sets it in motion in a self-sustaining way. the most sensible SEM advice Ive read - discussed in the context of a real situation.

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Lessons Learned: A new version of the Joel Test (draft)

Startup Lessons Learned

Plus, as product development teams in lean startups become adept at learning-and-discovery (as opposed to just executing to spec), its clear that some bugs shouldnt be fixed. We always have to avoid that dysfunction - even the lean manufacturing greats realized that they couldnt afford to see their manual-labor workforce that way.

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You don't need as many tools as you think

Startup Lessons Learned

If you read Lean Thinking , you can enjoy numerous examples of companies that replaced multi-million dollar MRP systems with a simple white board. The lean manufacturing guys call this visual control and its very powerful. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May. for Harvard Business Revie.

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Your Business “Driving Force”

market-by-numbers.com

Essa é uma discussão polêmica e sem um claro consenso. link] about 1 hour ago from Quora RT @marksbertrand : like lean? This post was mentioned on Twitter by Eric Ries and brantcooper, ralxz's Blogs. ralxz's Blogs said: Your Business “Driving Force” [link] [.]