France Marketing PR Product Development 
Startup Lessons Learned
APRIL 26, 2009
Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Its a key lean startup concept.
Startup Lessons Learned
MARCH 13, 2009
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. If not, do not launch there.
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Startup Lessons Learned
SEPTEMBER 22, 2008
Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.
Startup Lessons Learned
NOVEMBER 8, 2008
But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. We know some products succeed and others fail, but the reasons are complex and the unpredictable.
mashable.com
SEPTEMBER 12, 2011
And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. For example, my company decided early on to hire a UI designer, which has helped tremendously with our product development. That’s why i haven chosen to start working in Network marketing and MLM.
Startup Lessons Learned
JANUARY 30, 2009
Launch with a PR blitz, including mentions in major mainstream publications. Build the product in stealth mode to build buzz for the eventual launch. Without conscious process design, product development teams turn lines of code written into momentum in a certain direction. Even a great architecture becomes inflexible.
Startup Lessons Learned
APRIL 7, 2010
Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. In fact, the curse of product development is that sometimes small things make a huge difference and sometimes huge things make no difference. Hell no, “fire that customer!
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