Aymeric Gaurat-Apelli

JUNE 9, 2010

Raw CPC is not a good enough metric. Everybody is bidding on them and the competition is higher than on other less obvious countries like South Africa, Norway, Finland, etc… Use the Pages criteria. Sometimes, a green button with a call to action works better, sometimes a good looking woman is more effective.

Norway 46

Norway South Africa Finland Ruby 46

Aymeric Gaurat-Apelli

JUNE 9, 2010

Raw CPC is not a good enough metric. Everybody is bidding on them and the competition is higher than on other less obvious countries like South Africa, Norway, Finland, etc… Use the Pages criteria. Sometimes, a green button with a call to action works better, sometimes a good looking woman is more effective.

Norway 28

Norway South Africa Finland Ruby 28

Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. You see the big ones named, the hidden mysterious ones, you can unmask using a mouse hover. They also have an app for Treemaps, and it includes using color, as in the Compete case, to represent a metric (say Conversion Rate)! China, South Africa, Egypt.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Occam's Razor

OCTOBER 19, 2010

Mongoose Metrics ~ ifbyphone. I know Mongoose Metrics a bit more and have been impressed with their solution and evolution over the last couple of years. Just go to their site and type in your URL in the blue box and hit the green button and you'll see what I am talking about. then I recommend using Optimizely.

Analytics 135

Analytics Web Non-Compete Campaign 135