Guerilla Related Topics 
Startup Professionals Musings
DECEMBER 17, 2022
Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.
Startup Professionals Musings
MARCH 20, 2020
Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.
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Startup Professionals Musings
SEPTEMBER 26, 2014
Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.
Startup Professionals Musings
MARCH 3, 2018
Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.
Startup Professionals Musings
NOVEMBER 1, 2015
Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.
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