Hockey Stick Metrics Product Development Retention 
ConversionXL
APRIL 3, 2019
There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. Setting up your experiments for success: Define success metrics. Statistical ghost: When you think your test has impacted your metric, but in reality there’s no impact.
Startup Lessons Learned
APRIL 14, 2009
Every board meeting, the metrics of success change. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. And what of the product development team? People often forget the most important part of the hockey stick: the long flat part.
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