Hockey Stick Metrics Retention Revenue 
Startup Lessons Learned
APRIL 14, 2009
Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.
Ben's Blog
JULY 20, 2011
When I ran Opsware, we had the non-linear quarter problem also known affectionately as the hockey stick. The hockey stick refers to the shape of the revenue graph over the course of a quarter. Our hockey stick was so bad that one quarter, we booked 90% of our new bookings on the last day of the quarter.
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This is going to be BIG.
MARCH 30, 2015
Because companies today have way more revenues than the companies that went public or had huge up rounds back then. And, they aren''t necessarily revenues from other dot coms. They''re consumer, SMB and enterprise revenues--maybe not enough to justify their valuation, but much much further from zero than companies in the past.
Up and Running
MARCH 11, 2015
Now you’re going to move into your revenue model. Okay, so now your revenue model, so this is—. Food, technology, bioscience, services, you need to know the metrics for your model. These are the metrics for the SaaS model that we have. This is, are you a brick and mortar? You’re muted. This is what we track.
ConversionXL
APRIL 3, 2019
There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. Setting up your experiments for success: Define success metrics. million; Total revenue: $97.5 Try out different tactics, tools, offers, and designs. Do your research!
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