article thumbnail

Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 137
article thumbnail

Lean Business Planning with Tim Berry [VIDEO]

Up and Running

We’re looking at our lean business planning is about strategy, tactics, concrete specifics including milestones, metrics, tasks and schedule, and essential numbers to run a business, all of which lead to managing cash flow. He lives in a small town in Idaho, so he can find out from Census.gov how many families live in his town.

Lean 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Strategy Roundtable For Entrepreneurs: VCs, Angels, Incubators, Accelerators - What Are You Doing With Your Rejects?

ReadWriteStart

To give you some further context, we recently spoke with a VC in Boise, Idaho, who gets 500 deals a year. A sustainable business = (customer + revenue + profits). It would go a long way in validating his assumptions and possibly also bring in customer revenues if the value proposition really resonates. His firm invests in four.

Incubator 116
article thumbnail

How to Fine-tune Your Small Business Finances—from Funding to Growth [Webinar Recap]

Up and Running

Maybe you are wondering which metrics to track, or whether or not you should take out a loan for your business. Which metrics do you most rely on to understand your business itself. The question is what metrics do you most rely on to understand your business’s health? Two, revenue. What do you do? Four, pro forma.