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Sponsored Poolfunding: A New Way To Think About Maximizing Advertising Dollars

YoungUpstarts

You have to consider mobile advertising, social media, content marketing, pay-per-click, and let’s not forget organic SEO. It works by compiling a list of the best vendors in a specific vertical that share some commonality – location, for example. The result?

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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

As one of our big service offerings was to be SEO, we wanted one element to be organic (the chili) and another to represent our quality (smoking – as in smoking hot when combined with the chili). The final word, media, helped to define the vertical we were to operate in. Thanks to Carl Potak, StartupDevKit ! #12- 12- Two reasons.

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Startup Tools

steveblank.com

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do. Big Data meets travel…in 2000.