Feld Thoughts

OCTOBER 25, 2017

While the web is peppered with SaaS metrics and the state of SaaS, there’s a dearth of CEO-centric qualitative information. Indianapolis’ startup community, like Atlanta’s, is thriving. If you are doing something SaaS related and you don’t know or follow what Scott says, you should.

Atlanta 172

Atlanta Indianapolis Leadership Cofounder 172

Duct Tape Marketing

APRIL 25, 2013

The technology, metrics, measurements, testing, and goals are the science part of it while the creative campaigns and intuitive ideas are a critical part of the art of inbound marketing. You may feel like you’re not doing enough but if your metrics show that you are on track with your goals, relax! for the day, week, or month?

Marketing 69

Marketing Indianapolis Technical Review Social Media 69

YoungUpstarts

MARCH 28, 2016

Prior SteadyServ, Hershberger co-founded and ran marketing agency Comblu, where he used his data analytics skills to build solutions that gave clients accurate metrics regarding word of mouth and ROI. An avid craft beer enthusiast, Hershberger also co-founded Indianapolis-based Flat12 Bierwerks in 2009.

Indianapolis 100

Indianapolis Marketing Cofounder Cloud 100

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. Overview & Importance of Qualitative Metrics. How to focus?"

Analytics 124

Analytics Metrics SEM Web 124