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Trademark Registration Process — Do it Yourself or Hire an Attorney?

Up and Running

Ideally, the trademark registration process should begin as soon as you’ve narrowed down a selection of possible marks, including business or product names, logos , and slogans. When is it time to apply for a trademark. Hiring an attorney. Application intricacies.

Hiring 133
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7 Reasons To Think Globally While Still New And Local

Startup Professionals Musings

What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. An international brand will command higher prices and additional customer demand.

Global 266
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How Businesses Can Build, Monitor, and Repair Their Online Reputation

Up and Running

Online Reputation Management, or ORM, refers to strategies and techniques that influence what information about your business can be found online. Simply type in the name of your company, brand, products, or services, and make sure to search for “[company name] reports,” “[product name] reviews,” and other appropriate keywords.

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7 Strategies To Prepare For Global Market Challenges

Startup Professionals Musings

What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. An international brand will command higher prices and additional customer demand.

Global 235
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7 Keys To Market Growth - Think Global, But Act Local

Startup Professionals Musings

What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. An international brand will command higher prices and additional customer demand.

Global 136
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Entrepreneurs Should Rollout Local, But Plan Global

Startup Professionals Musings

What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. An international brand will command higher prices and additional customer demand.

Global 244
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Many Startups Stumble on International Cultures

Startup Professionals Musings

Here are a few examples from my personal experience: You need to translate/localize your products. I was once asked by a top executive of a major software company why we were not selling more products in Finland. I informed him that we needed to translate the software into Finnish at a cost of $50,000.