The Startup Magazine
JULY 20, 2021
The shrewd marketing tactics of an experienced business executive transformed what had been a regional sunglasses maker into an international company that is focused on disrupting the industry. With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries.
The Startup Magazine
JULY 20, 2021
The shrewd marketing tactics of an experienced business executive transformed what had been a regional sunglasses maker into an international company that is focused on disrupting the industry. With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries.
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A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 7, 2012
In the next 10 years: There will be another “surprising” Black Swan financial market event. Surely building a story around a “geo-mobile app with viral social gaming” stacks the funding deck in your favor. For the institutional investor, it’s a set of bets. Mobile device usage will increase.
Hunter Walker
APRIL 27, 2014
Here’s what we covered – it’s a bit inside baseball but just as with the funding post linked above, we think exposing the mechanics of venture can help entrepreneurs and future investors (plus, we learn a lot from any resulting discussions). There are several Homebrew investments going to market for their Series A this year.
Both Sides of the Table
MAY 23, 2012
There are obvious reasons the industry has had less-than-desirable returns, including: massive over-funding of the sector, huge increases in inexperienced venture capitalists that took a decade to peter out, and the massive correction in the value of the public stock markets that closed many exit opportunities for half a decade.
David Teten
DECEMBER 3, 2019
In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.
abovethecrowd.com
JUNE 2, 2021
Marketing 101: Customers love free stuff. As a result, it is a common marketing practice to offer things “for free” in order to impact customer behavior or encourage customer loyalty. That’s why it is a tried and true marketing scheme. Warren Buffet, 1997. You know what customers like more than free stuff?
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