Remove Internet Remove Lead Generation Remove SEO Remove Syndicate
article thumbnail

What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

It wouldn’t exist were it not for the internet empowering buyers to do their own research and make informed decisions. Marketing teams capitalize on this fact with lead generation campaigns. More than half allocate most of their budget to securing leads. And they put a lot of stock in them.

Demand 95
article thumbnail

Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. Hubspot’s free ideas generator helps people come up with new blog content. Educates; 2. Empowers; 3.

Demand 91
article thumbnail

5 Biggest Small Business Marketing Challenges (and How To Overcome Them)

crowdSPRING Blog

If your business is struggling to find leads, know that you’re not alone. According to survey data from small business network Alignable , a shortage of leads is the biggest marketing challenge for small businesses. Lead generation is the name of the game. How to Fight Back. Let me illustrate with an example.