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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

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How Businesses Can Build, Monitor, and Repair Their Online Reputation

Up and Running

Poor customer service and frequently missed deadlines will reflect on how you are perceived on the internet. Your online reputation as a company or brand defines how users perceive you on the internet. In addition, check for content published on different social media platforms and other major websites. Social media.

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5 ways to deal with a social media crisis

The Next Web

It can be hard to remember the digital world before real-time; the speed at which conversations and stories race through the Internet and their momentum add a new dimension to reputation management. Anyone active on Facebook, Twitter, or the likes will have seen at least one social media crisis unfold. Act fast but don’t panic!

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Nuts & Bolts of Intellectual Property for New Startups

Gust

The gulf has widened with the proliferation of social Internet / user-generated content and mobile application startups. Trademarks , which we touched on last week, are brand and product names, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. Instagram is a textbook example.)

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The Ultimate Inventor’s Guide to Inventing Things

Up and Running

The internet. I needed a desk that had features that would give me quick access to a variety of tools; that was large enough for all my mixed media projects; and that was also sturdy enough it could take hammer blows and an occasional brush from a blow torch. What product doesn’t function like people wish it would? Your guitar.

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How to Rank Well for Your Brand-Driven Queries in Google

Duct Tape Marketing

Well, let me tell you: Searching just for the company name isn’t enough. Imagine someone searching for [your-company-name scam ] or [your-product-name alternative ]. Monitor Social Media to Develop More Content. I assume you think your Google search reputation is pretty OK? HubSpot , 2016). HubSpot , 2016).

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The Domain Market is a Mess

Spencer Fry

In a great interview of Jason Fried , where he covers everything having to do with the founding of Basecamp and 37signals, he’s asked by the interviewer how he comes up with names for his products — names like Basecamp, Campfire, etc. — I’d only save names to the list if they were available for registration or for sale.