Startup Professionals Musings

APRIL 2, 2013

The hot term these days is “viral marketing”, meaning we won’t do any marketing, but our product is so great that everyone will know about us anyway by word of mouth and through Internet social networks. Investors expect the founder and other principals to have “skin in the game,” over and above “sweat equity.”

Sweat Equity 277

Sweat Equity Intellectual Property Entrepreneur Viral 277

Startup Professionals Musings

MAY 1, 2021

Those at the other extreme don’t look up from the grindstone long enough to notice whether all their work is producing sweat equity or just sweat. Reserve the same names on the leading social networks and blogs. Word of mouth advertising and viral marketing cost big bucks these days so budget for it.

Sweat Equity 400

Sweat Equity Intellectual Property Startup Viral 400

Startup Professionals Musings

FEBRUARY 24, 2012

The hot term these days is “viral marketing”, meaning we won’t do any marketing, but our product is so great that everyone will know about us anyway by word of mouth and through Internet social networks. Investors expect the founder and other principals to have “skin in the game,” over and above “sweat equity.”

Sweat Equity 238

Sweat Equity Intellectual Property Startup Viral 238

Startup Professionals Musings

JANUARY 24, 2011

The hot term these days is “viral marketing”, meaning we won’t do any marketing, but our product is so great that everyone will know about us anyway by word of mouth and through Internet social networks. Investors expect the founder and other principals to have “skin in the game,” over and above “sweat equity.”

Sweat Equity 246

Sweat Equity Intellectual Property Viral Social Network 246

Startup Professionals Musings

JANUARY 24, 2010

The hot term these days is “viral marketing”, meaning we won’t do any marketing, but our product is so great that everyone will know about us anyway by word of mouth and through Internet social networks. Investors expect the founder and other principals to have “skin in the game,” over and above “sweat equity.”

Sweat Equity 130

Sweat Equity Intellectual Property Startup Viral 130

Startup Professionals Musings

MAY 18, 2013

Those at the other extreme don’t look up from the grindstone long enough to notice whether all their work is producing sweat equity or just sweat. Reserve the same names on the leading social networks and blogs. Word of mouth advertising and viral marketing cost big bucks these days so budget for it.

Sweat Equity 251

Sweat Equity Intellectual Property Startup Viral 251

Startup Professionals Musings

APRIL 29, 2012

Those at the other extreme don’t look up from the grindstone long enough to notice whether all their work is producing sweat equity or just sweat. Reserve the same names on the leading social networks and blogs. Word of mouth advertising and viral marketing cost big bucks these days so budget for it.

Sweat Equity 256

Sweat Equity Intellectual Property Entrepreneur Viral 256