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Social Networking and Business Value

SoCal CTO

Sam earned a BA in Communications Arts and Sciences from Michigan State University. A creator and producer of social media, Michael’s responsibilities include leadership for the design team, concept creation and strategic consulting for highly engaging interactive experiences. He is known for being able to monetize the social web.

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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Both at improving your digital engagement and acquisition effectiveness, and at weaning your leadership away from the shiny hollow demo/psycho obsession. Make re-allocation of people/money recommendations to your leadership team. Switch your IP to the first opportunity from #1. Recommend changes. Look at popular categories.

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