26 Entrepreneurs Explain How They Came Up With Their Business Names
Hearpreneur
JULY 1, 2020
Several “experts” in marketing and advertising, and IP lawyers, tried to talk me into changing it. An interesting aside: revenue continued at old levels, even after slashing work hours by 60%). I grew up on a dairy farm in rural New Hampshire. Buttercloth was born. It was just natural. But I stuck to my gut feelings.
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