26 Entrepreneurs Explain How They Came Up With Their Business Names
Hearpreneur
JULY 1, 2020
Several “experts” in marketing and advertising, and IP lawyers, tried to talk me into changing it. In 2010, I started building a software that analyzed why websites ranked highly on Google’s SERP. An interesting aside: revenue continued at old levels, even after slashing work hours by 60%). Buttercloth was born.
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