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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Some networks are highly sophisticated, and organisers disguise their IP addresses. Competing businesses. Competing businesses may click on each other’s PPC ads to waste money. If you conduct some intricate research (detailed below), you may be able to identify the IP address of competing businesses.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Targeting a Fortune 500 is very different from going after a small business. A small business may only have one decision-maker, but a large organization could have dozens. Tools for IP-targeted ads: MRP ; Terminus. How large and complex is the customer organization? How many stakeholders are there?

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

We’re considering doing SEO and PPC as well as cold calling to generate leads. Some suggest that “sustainable innovation” is part of a few things that investors look for in a business. Pingback: A couple of great small business and tech resources – Sprouter, BetaKit & OnStartups | Daylin Mantyka.