Startup Professionals Musings

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Startups Need the ‘Why’ Before the ‘What’ to Build

Startup Professionals Musings

Business strategy allows you to change customer perceptions and responses to your product or service offerings. You must take advantage of those special team talents and product capabilities that make your startup superior to your competition, and do things that your competition cannot duplicate in the short term. Scalability.

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Five Reasons for Setting Startup Strategy Early

Startup Professionals Musings

Business strategy allows you to change customer perceptions and responses to your product or service offerings. You must take advantage of those special team talents and product capabilities that make your startup superior to your competition, and do things that your competition cannot duplicate in the short term. Scalability.

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5 Strategies For Business Growth Many People Forget

Startup Professionals Musings

Specific measures that go beyond the traditional linear thinking include the following: Develop new products for your existing segment. Rather than enhancing the offering you have, develop and offer new products that capitalize on the customers that you already know well. Redefine your product to reach a new category.

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Your New Venture IP Portfolio Sets Investment Value

Startup Professionals Musings

When someone says Intellectual Property (IP), most entrepreneurs think only of patents. In reality, patents are only one of at least eight items that should be in your IP portfolio. Select it well – marketers will tell you that you will be selling your name, more than your products.

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Can Your Startup Flourish Despite Business Chaos?

Startup Professionals Musings

Don’t count on your IP to save you. The easiest way to reduce chaos is to buffer all your activities (slow down), define safer generic processes, which spiral down productivity. Your products quickly become outdated. With decreased employee productivity and outdated technology, your costs go up, and income drops.

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Great Entrepreneurs are Masters of Business Chaos

Startup Professionals Musings

Don’t count on your IP to save you. The easiest way to reduce chaos is to buffer all your activities (slow down), define safer generic processes, which spiral down productivity. Your products quickly become outdated. With decreased employee productivity and outdated technology, your costs go up, and income drops.

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10 Concrete Steps to Assure Business Innovation

Startup Professionals Musings

New product development process. Longer-term, enhanced product value begets superior company valuation through your organization’s intellectual property (IP) portfolio. Make sure all team members have some connection with the product – has either used it, or sold it, or assembled it. Fear of failure can kill innovation.