Gust

DECEMBER 22, 2011

So you’ve chosen a name for your startup, product, or both. Tech startups are at the other extreme. The gulf has widened with the proliferation of social Internet / user-generated content and mobile application startups. Most of our early-stage startup clients fit this description. Instagram is a textbook example.)

Intellectual Property 149

Intellectual Property Technical Review Software Review IP 149

Gust

JANUARY 4, 2012

Last month we covered the basics of intellectual property (IP) for startups, including a simple taxonomy, some common issues and related documents for entrepreneurs to use when forming a new startup. How much is it worth investing in cultivating and enforcing an IP portfolio ? Barriers to entry ?

Intellectual Property 143

Intellectual Property IP Startup United States 143

Gust

DECEMBER 1, 2011

What is a startup really? I don’t fault entrepreneurs for relegating startup legal work to the bottom of their daily triage list; founders are spread incredibly thin. For starters, let’s examine the question of who, when and what: Who : Find and engage an experienced startup lawyer.

IP 114

IP Intellectual Property Equity Liquidity Event 114

Gust

FEBRUARY 16, 2014

Every startup founder I know talks about the chaos of their business, which they usually attribute to that burst of growth that is required to get to positive cash flow. Don’t count on your IP to save you. Invested Interests business chaos entrepreneur startup' Employees stop innovating.

Startup 156

Startup IP Employee Technology 156

Gust

JULY 22, 2012

I hear lots of excuses from startup founders, like “I’m too busy,” concern over IP security, can’t afford an agency, and it’s too early. Here is a list of ways that you can use public relations to benefit your startup, even before it is started: Make yourself a spokesman for your domain. In a startup, you are the brand.

Elevator Pitch 158

Elevator Pitch Startup IP Public Relations 158

Gust

JULY 3, 2012

As I wrote in Part I of this post , many of the most creative and disruptive startup businesses in recent years have involved the use of intellectual property in innovative, non-traditional ways that defy easy categorization and stretch the boundaries of concepts such as the fair use doctrine in copyright.

Intellectual Property 163

Intellectual Property Social Bookmarking IP Term Sheet 163

Gust

DECEMBER 8, 2011

In Part I , I gave a quick summary of the who, when and why of forming and documenting a new startup company. This week we’ll delve into what , exactly, is necessary or desirable to lay a solid legal foundation for a startup to build upon. Pick a name for the new legal entity (e.g., Newco, Inc.”) Yes, it’s a mouthful.

Intellectual Property 139

Intellectual Property Non-disclosure Agreement Delaware Stock 139