Social Customer Service Metrics: 3 Case Studies
Duct Tape Marketing
NOVEMBER 19, 2015
How has marketing changed thanks to social media? Well, now 90% of customers are influenced by online reviews. Some companies cringe when they hear this: The decision whether to buy can come down to a good or bad Yelp review. Since so many people are influenced by consumer reviews, customer service is a new form of marketing.
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