ConversionXL

NOVEMBER 23, 2022

Gaetano DiNardi: “Outdated B2B vs. Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program. He explained how lead generation uses a short term, sales-focused strategy. It has extremely low close rates, and high volumes of junk leads. Gaetano DiNardi.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. What is demand generation? Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

JUNE 2, 2022

Sales finds aligned accounts and works with marketing to create customized journeys. ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do.

Customer 98

Customer Marketing Channel Acquisition 98