Lead Generation Product Development Sales Sales Cycle 
Cracking the Code
OCTOBER 1, 2020
With COVID, we’re getting into a world with tighter budgets and likely longer sales cycles. How can a product-led sales motion help in the current environment, and how important is a freemium model to drive product-led growth? million developers using our product. Today, we have around 1.5
ConversionXL
MAY 27, 2022
Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads. Like SEO, demand generation is a long game.
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infochachkie.com
SEPTEMBER 24, 2011
If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales. Basing a consultant’s compensation on the incremental revenue they generate is a great example of a deal that is on The Fringe (for other creative approaches to partnering, see Agreements on The Fringe).
Hippoland
FEBRUARY 12, 2018
V5: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists and are doing lead generation for free trials / webinars / and content get customers profitably. The reason I like deer-hunting businesses is that from my own experiences, I can see a clear path to bring in sales profitably.
Hippoland
FEBRUARY 12, 2018
V5: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists and are doing lead generation for free trials / webinars / and content get customers profitably. The reason I like deer-hunting businesses is that from my own experiences, I can see a clear path to bring in sales profitably.
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