Lean Marketing Software Engineering Vertical 
ReadWriteStart
DECEMBER 15, 2022
Being able to hire talented professionals remains a difficult proposition in the current job market, especially when sourcing experienced developers, designers, and project managers. For example, Lean Startup offers many benefits to emerging organizations, especially considering its focus on crafting a minimum viable product (MVP).
Steve Blank
NOVEMBER 30, 2009
Little Indians and Big Indians At MIPS Computers , my second semiconductor company, I was the VP of Marketing and defacto head of Sales. As the engineers were busy rearchitecting the original Stanford MIPS chip into a commercial product, one of my jobs was to find out what features customers wanted. I was just in marketing.
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Steve Blank
FEBRUARY 23, 2009
The same issues arose time and again: big company management styles versus entrepreneurs wanting to shoot from the hip, founders versus professional managers, engineering versus marketing, marketing versus sales, missed schedule issues, sales missing the plan, running out of money, raising new money.
Steve Blank
OCTOBER 8, 2009
Lessons to Learn By the time I joined Ardent I thought I was an experienced marketer, but I’ll never forget my first real lesson in what it meant to understand customers and product/market fit. For this startup we had assembled some of the best and brightest hardware and software engineers in the computer industry.
Steve Blank
MAY 11, 2009
This is the first way to get video into a computer, we’re going to sell and market this board like there’s no tomorrow. That’s every marketeers excuse for putting their kids in an ad.) Marketing knew who the Spigot customers were; we had all the registration cards and all the data. Adobe renamed ReelTime to Adobe Premiere.
mobile.smashingmagazine.com
JANUARY 16, 2013
When computers first gained graphical user interfaces, software engineers helped people make the transition from physical offices to digital files with the metaphor of a desktop. A mobile-optimized structure, however, leans towards a “taller” arrangement in addition to hierarchies. But each page stands alone.
blog.expensify.com
APRIL 24, 2012
While.NET can no doubt service the enterprise market, so can everybody else. Its called flamebait marketing, and this is *exactly* how it’s done. Big ideas and creative stuff either aren’t coming out of the.NET world, or.NET based projects/startups suck at marketing. It’s like arguing against vertical software.
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