YoungUpstarts

DECEMBER 7, 2017

Array your development operation in pursuit of a simple proposition: efficiently bringing a minimum viable product to market. A minimum viable product is market-ready, not a prototype. Instead, use an existing user manual template that’s appropriate for your process and vertical. Stay Lean and Low.

Cost 100

Cost Developer Small Business Administration Marketing 100

Up and Running

MAY 3, 2021

You might want to be an all-rounder SEO agency or, as we discuss later in this piece, you may want to specialize your verticals. Expertise in a specific industry vertical or process? Due to this relative lack of speed on SEO’s part, it can be difficult to make the case for it, but leaning on data can help.

SEO 147

SEO Vertical Metadata Forecast 147

Hunter Walker

AUGUST 31, 2021

Early adopter verticals — such as software development and tech sales — is mostly in Gen 3. Some of the largest markets including construction, health care, finance and agriculture are moving into Gen 1 and 2, with specific toes dipped carefully into 3.

Software 117

Software Vertical Framework Software Developers 117

Steve Blank

OCTOBER 19, 2009

I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. Context here.)

Engineer 207

Engineer Silicon Valley Part-Time VPE Advisory Board 207

Steve Blank

FEBRUARY 19, 2013

Last week one of our mentors abruptly resigned from coaching one of the Lean LaunchPad student teams after claiming the students were ignoring his practical advice and years of expertise in the field. They somehow already know what you truly want to become. Everything else is secondary. A match made in heaven? Not exactly.

Vertical 333

Vertical Agile Customer Development Lean 333

ReadWriteStart

DECEMBER 15, 2022

Being able to hire talented professionals remains a difficult proposition in the current job market, especially when sourcing experienced developers, designers, and project managers. For example, Lean Startup offers many benefits to emerging organizations, especially considering its focus on crafting a minimum viable product (MVP).

Incubator 188

Incubator Startup Software Developers Software Development 188

YoungUpstarts

MAY 14, 2018

We all know that marketing is essential for a small business, especially as you’re just starting 8out. Marketing your small business doesn’t have to be intimidating. Marketing your small business doesn’t have to be intimidating. Here’s a few ways to make sure your small business is on the right track for marketing success: 1.

Small Business 173

Small Business Technical Review Social Media SEO 173

VC Cafe

MARCH 6, 2024

You may have noticed that the fundraising market for startups has slowed down. We’re fast and lean in our decision making and support companies beyond the money with our strong network in the media, entertainment and gaming space. Are you building in this space? Not for us.

Artificial Inteligence 141

Artificial Inteligence Generative AI Startup Vertical 141

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Here, I’ll show you the journey we took to finding our place in the market by testing, pivoting, and re-pivoting our serving offerings and value propositions so you can grow your agency faster, without fewer wrong turns.

PR 120

PR B2B Lean Audience 120

Steve Blank

FEBRUARY 19, 2013

Last week one of our mentors abruptly resigned from coaching one of the Lean LaunchPad student teams after claiming the students were ignoring his practical advice and years of expertise in the field. They somehow already know what you truly want to become. Everything else is secondary. A match made in heaven? Not exactly.

Customer Development 225

Customer Development Vertical Agile Lean 225

crowdSPRING Blog

AUGUST 16, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Lean Marketing Tips: Public Relations & Focus – [link]. Lean Marketing Tips: Public Relations & Focus – [link]. Marketing Is Dead – [link].

Social Media 92

Social Media Small Business Design Media 92

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. Ultimately you want to see if you can find customers and a market for the product as specified – as early as possible. Technology?

Vertical 123

Vertical Silicon Valley RSS Marketing 123

Steve Blank

JUNE 3, 2009

Reducing Risk – Simulation versus Customer Development If you remember the first part of this discussion, startups face two types of risk; invention risk and/or customer/market risk. Since my class was using the Customer Development text, I updated this diagram on to reflect in which markets the process was appropriate.

Vertical 130

Vertical Silicon Valley Marketing RSS 130

View from Seed

OCTOBER 14, 2021

And within NextView, we’ve certainly undergone a myriad of changes ourselves (who remembers our craft beer branding circa 2011? With our new design, we are hoping to meld the past, present, and future of NextView by way of an elevated, entertaining, and exciting experience for all who choose to stop by.

Seed Stage 296

Seed Stage Portfolio Curation Vertical 296

Steve Blank

MARCH 25, 2009

Was SuperMac attempting to introduce radically new products and create a new market ? Was the company attempting to be a low cost provider by introducing cheaper products to an existing market? Was the company attempting to be a low cost provider by introducing cheaper products to an existing market? No, not really.

Silicon Valley 145

Silicon Valley Marketing RSS California 145

Steve Blank

AUGUST 31, 2009

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

Customer Development 242

Customer Development Developer Customer Silicon Valley 242

The Next Web

SEPTEMBER 22, 2013

If you pick one vertical and do it well, other folks will find you. From a narrow niche of IT professionals who were our early target market, we now have a wide variety of customers.”. On a macro level, one of the most daunting challenges was the prospect of entering a market with a fairly large entrenched player. Scale rapidly.

Cofounder 164

Cofounder Founder Startup Bootstrapping 164

Steve Blank

NOVEMBER 12, 2009

Their presentation looked like this: Market/Opportunity Lessons Learned Slide 1 Lessons Learned Slide 2 Lessons Learned Slide 3 Why We’re Here Telling the Cafepress Customer Discovery and Customer Validation story allowed Fred and Maheesh to take the VC’s on their journey year by year. First, build something you think people want.

Venture Capital 220

Venture Capital Silicon Valley RSS Hockey Stick 220

The Startup Magazine

JUNE 1, 2023

Be honest with yourself VCs are now going to be looking closer at margins, cost structures and true sales, and product market fit. Lean” doesn’t come to mind when you think of a business that needs trucks, warehouses, cross-docks, and thousands of employees to run efficiently. You’re going to spend A LOT of time with them.

Early Stage 146

Early Stage Los Angeles Silicon Valley Cofounder 146

Steve Blank

SEPTEMBER 7, 2009

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Morale in Sales and Marketing starts to plummet. Blame it On Marketing In the next 3-6 months, a new VP of Sales is hired.

Customer Development 229

Customer Development Developer Customer Silicon Valley 229

VC Cafe

SEPTEMBER 8, 2023

But builders who see AI as the driving force behind product development and GTM strategy will actually create new markets and experiences that never existed before. Index Ventures also pointed out the potential of generative AI to disrupt vertical SaaS.

Generative AI 78

Generative AI ChatGPT Artificial Inteligence Cofounder 78

Steve Blank

MARCH 19, 2009

Why they were looking to me to run marketing wasn’t clear. The company was the laughing stock of the Mac market. The two other players in the add-on graphics business, Radius and RasterOps, had a combined 90% market share. The assets were a series of products already developed and on the market or in the development pipeline.

Silicon Valley 151

Silicon Valley Software Review Technical Review RSS 151

Mucker Lab

OCTOBER 12, 2016

Vertical integration of different funding risks. I also believe that the ebb and flow of the venture investment cycle has been exacerbated by the recent vertical integration of early, growth, and even late stage venture funds. The average (or even above average) horse never wins. The road ahead for entrepreneurs.

Harvest 60

Harvest Vertical IPO Early Stage 60

Steve Blank

NOVEMBER 16, 2009

And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” However the Customer Development Model and the Lean Startup work equally well for startups on the web. Yet some startups such as Biotech don’t have market risk, instead they are dominated by technical risk.

Customer Development 224

Customer Development Web Developer Customer 224

Austin Startup

FEBRUARY 26, 2020

The founding process extremely challenging and when things get hard you need people to lean on both for advice and support! His ability to inspire social change using the power of private markets is impressive, and he has generally targeted areas that need changing. Which living person do you most admire and why? Hard question.

Technical Review 62

Technical Review Cofounder New York Software Review 62

Steve Blank

AUGUST 13, 2009

Customer Development/Lean Startups In hindsight startups and the venture capital community left out the most important first step any startup ought to be doing – hypothesis testing in front of customers- from day one. Since I wasn’t an engineer, my contribution was around the team-building and fund raising. I was an idiot.

Silicon Valley 187

Silicon Valley RSS Technical Review Lean 187

Steve Blank

NOVEMBER 30, 2009

Little Indians and Big Indians At MIPS Computers , my second semiconductor company, I was the VP of Marketing and defacto head of Sales. I was just in marketing. Gathering feature requests from customers is not what marketing should be doing in a startup. No, not really. All I had done was proudly go out and get customer input.

Customer Development 283

Customer Development Developer Customer Silicon Valley 283

Steve Blank

DECEMBER 7, 2009

I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. I remember presenting our ideas for Marketing Automation to one VP of Marketing in a large Silicon Valley company. He was now CEO of a new company in our market.

Silicon Valley 236

Silicon Valley Non-disclosure Agreement NDA Startup 236

Steve Blank

JULY 7, 2009

luck… and as one of Steve Blank’s posts today mentioned, you can’t test hypotheses from within your building. luck… and as one of Steve Blank’s posts today mentioned, you can’t test hypotheses from within your building.

Customer Development 125

Customer Development Developer Silicon Valley Customer 125

Steve Blank

NOVEMBER 5, 2009

Do they believe you have a big enough vision and market. Tons of advice is available on how to pitch , present and market your company. If you’re following Customer Development you are now raising money because even with this first rev of the product you think you’ve found product/market fit and you want to scale.

Customer Development 266

Customer Development Developer Customer Silicon Valley 266

View from Seed

OCTOBER 14, 2021

And within NextView, we’ve certainly undergone a myriad of changes ourselves (who remembers our craft beer branding circa 2011? With our new design, we are hoping to meld the past, present, and future of NextView by way of an elevated, entertaining, and exciting experience for all who choose to stop by.

Seed Stage 194

Seed Stage Portfolio Curation Vertical 194

Where to Play

MARCH 14, 2018

The post Success story: how startup Augury determined its market opportunities appeared first on Where to Play. Augury is bringing predictive maintenance technology to new markets. Having a clear vision doesn’t automatically mean having a clear target market. At times, it seemed like the possibilities were endless.

Artificial Inteligence 91

Artificial Inteligence Marketing Vertical Startup 91

VC Cafe

MAY 23, 2023

More and more, established companies are leaning into generative AI by either adding generative AI features to their existing suite of tools or partnering with AI companies (mostly OpenAI or the open source HuggingFace) to launch entirely new products. There’s an interesting thing happening in the generative AI world.

Generative AI 165

Generative AI Artificial Inteligence ChatGPT API 165

ConversionXL

NOVEMBER 10, 2021

Next, look at the current state of your market: Who’s interested in your product or services? This is most likely covering old ground, but it helps to know that your audience and market position remain relevant before investing in something that may fall flat. Another great use of content advertising can be found in email marketing.

Advertising 131

Advertising Cost Customer PR 131

Startup Lessons Learned

AUGUST 24, 2009

Now, helping potential customers discover new things they might like is the job of the discipline of marketing. But that job is changing dramatically, and this brings us to the next major problem facing traditional media organizations: Media companies are failing at marketing. There are too many products clamoring for attention.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Lessons Learned

JANUARY 4, 2009

For example, Friendster was famously vertically partitioned at one time in its growth curve. I normally recommend you just store this directory on your master database, but you could use a standalone vertical shard (or even a key-based partition!) This type of vertical partitioning sharding scheme wont work in most cases.

San Francisco 151

San Francisco Architecture Startup Database 151

Startup Lessons Learned

OCTOBER 5, 2009

It could be fixed by refactoring the code itself, or by partitioning the data horizontally or vertically, or by adding additional capacity at the point of the bottleneck, or by shaping end-user demand, or even by removing the feature itself. The Lean Startup Intensive is tomorrow at Web 2.0. Take your typical scalability bottleneck.

San Francisco 133

San Francisco Architecture Lean Continuous Deployment 133