Lean Metrics SEM Viral 
Startup Lessons Learned
SEPTEMBER 22, 2008
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.
Startup Lessons Learned
NOVEMBER 7, 2008
Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. The Lean Startup Intensive is tomorrow at Web 2.0. Just put in your credit card.
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Startup Lessons Learned
SEPTEMBER 15, 2008
Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. Thanks for writing this article.
Startup Lessons Learned
SEPTEMBER 18, 2008
On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. The Lean Startup Intensive is tomorrow at Web 2.0.
Startup Lessons Learned
SEPTEMBER 12, 2008
vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science?
Startup Lessons Learned
MARCH 13, 2009
If the viral coefficient is 0.9, Start with a five-dollar-a-day SEM campaign. Know what the success metrics are for the launch. the most sensible SEM advice Ive read - discussed in the context of a real situation. The Lean Startup Intensive is tomorrow at Web 2.0. Pay attention to your fundamental driver of growth.
Steve Blank
DECEMBER 7, 2010
Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. If you’re assuming virality of your product, you will need to show viral propagation of your product and the improvement of your viral coefficient over several experiments. Get real costs from suppliers.
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