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How to Navigate the New Era of Customer Expectations

Duct Tape Marketing

How to Navigate the New Era of Customer Expectations written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jay Baer In this episode of the Duct Tape Marketing Podcast , I interview Jay Baer, a business growth and customer experience author, researcher, and advisor. They're from Nebraska, right?

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The LeanLaunch Pad at Stanford – Class 4: Customer Hypotheses

Steve Blank

Many of them had heard the phrase “product/market fit” before, but now they were living it. Going into the first four weeks their business model hypotheses looked like this: Last week we told them team: 1) see if the market size was really large enough to support a business, and 2) to find that out they were going to have to ?talk

Customer 236
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Strategies to Increase Your Construction Business Revenue

Up and Running

In order to keep your business on track for where you want it to be your first year, next year, and ten years down the line, set realistically written targets for: Overhead, as recommended by Hedley, should be set at a minimum 20 percent annual return on your fixed costs, from estimating and marketing to accounting and office supplies.

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After 20 years: Updating the Berkus Method of valuation

Berkonomics

There is a universal truth: fewer than one in a thousand start-ups meet or exceed their projected revenues in the periods planned. I must believe that the candidate company, if successful, could achieve some level of gross revenue at the end of the fifth year in business. But a lot of time has passed since then.

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Trusting Your Gut Can Be A Dangerous Move. Here’s Why…

Mike Michalowicz

The president of the company decides to forego the urban center of New York City in favor of the grass roots appeal of a small town in Nebraska. Sure, there might be an argument to be made for extending service to those communities that are underserved, but abandoning the markets that generate the most revenue would be disastrous.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Sales & Marketing. --> Bloggers. --> Resources. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Here, digital audience marketers chime in on the ones they’re using now, and why.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Loading… Markets. Loading… Market Data. Media & Marketing. Marketing & Strategy. If failure is defined as failing to see the projected return on investment—say, a specific revenue growth rate or date to break even on cash flow—then more than 95% of start-ups fail, based on Mr. Ghoshs research.