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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

How you decide to invest in marketing channels can make or break your business. Rather, marketers get trapped in the fervent anxiety of needing to be everywhere at once. An Overview of Common Digital Marketing Channels. Marketers spend a ton of money on search ads, and as you can assume, Google owns a large part of the market.

Channel 118
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Does Your SEO BtoB Content Strategy Work WITH your PR and Marketing?

Rembrandt Communications

The post Does Your SEO BtoB Content Strategy Work WITH your PR and Marketing? appeared first on Boost sales with BtoB Content Strategy, SEO and PR here.

PR 100
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What Integrated Marketing Looks Like Now

Duct Tape Marketing

I’ve been playing the marketing game for over twenty-five years and the term “integrated marketing” has been around at least that long. Years ago, however, the concept of integration applied mainly to consistency in branding elements and a unified message in advertising, public relations and sales promotion.

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Time to Plan for Success!

Rembrandt Communications

appeared first on SEO Content Strategy and BtoB Public Relations. BtoB Content Strategy Business Content Marketing Content Strategy Increase Sales Marketing Pay-Per-Click PPC Ads Reaching Goals Sales SEO Small Business Public Relations Social Media Strategy content strategy'

PPC 178
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B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There?

Rembrandt Communications

The post B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There? appeared first on Boost sales with BtoB Content Strategy, SEO and PR here.

B2C 100
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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

These brands have a well-defined messaging strategy rooted in their company’s missions and prominent individuals that people relate to. For Apple, Senior VP of Worldwide Marketing, Greg “Joz” Joswiak, connects with his audience by sharing content that reflects the brand’s Why (innovation, challenging the status quo, “Think Different”).

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What’s In Your Editorial Calendar?

Rembrandt Communications

It’s not just about SEO keywords and BtoB content! There are many ways to get your marketing messages across such as mobile, Web, social, phone, live events, and more. appeared first on SEO Content Strategy and BtoB Public Relations. But one thing remains constant among all of these mediums – content!

PPC 124