Matching PPC Product Name Software Review 
Occam's Razor
OCTOBER 21, 2013
A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.
ConversionXL
JULY 29, 2020
Amazon wants to sell products. You search for a product, and the first result is the perfect match for your needs. Even after a purchase, Amazon knows whether a return was necessary or how buyers felt about the experience (through reviews ). They’re the primary way that search engines match user needs to web content.
Occam's Razor
JULY 22, 2013
Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Well, you can sign up to be notified of when reviews of something you are considering are posted (PS: how clever is that, and why does Amazon not do this?). There are some audiences who exhibit that behavior.
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